Experimenta Innovation Center
The creative and experiential development of this ideas incubator for Davivienda Financial Group, located in the City U plaza in front of the University of the Andes in Bogotá, Colombia, represented a design exercise for a fully multifunctional and dynamic space, where students participating in the innovation cell program of the Bolívar group could expand their ideas and bring projects forward.
In this project, the color palette proposal went far beyond aesthetics. Based on an in-depth study of the influence of color on humans within a space, the choice of orange was used to oxygenate the brain and create a feeling of strength. Red enhances decision-making, while blue increases reading comprehension and concentration.
On the other hand, the proposed furniture is dynamic and multifunctional. Thanks to its non-rigid morphology, it can be configured in different ways and in various spaces.
Design: Cruz de la Pava
Client: Grupo Bolívar
Typology: Institutional
Dimensions: 220 m2
Location: Bogotá, Colombia
Year: 2019
Photography: ©Mónica Barreneche
In this project, the color palette proposal went far beyond aesthetics. Based on a study of the influence of color on humans within a space.
The creative and experiential development of this ideas incubator represented a design exercise of the entirety of a multifunctional and dynamic space.
